Lucky FABB Part 2: Swag and a Whole Lotta Learning

Hey everyone! If you didn’t get a chance to read all about my first day of Lucky FABB, you can read about it here. It was such an awesome day that I really didn’t think it could get any better, but I was totally wrong!

The second day we were at the Conde Nast building, which houses amazing publications, besides just Lucky Magazine!

Not long after I snapped these photos, Anna Wintourthe Anna Wintour- showed up in the lobby. I look up, I see her, panic, look away, look back at her, stop breathing momentarily, look away, look at her, stop breathing again, and then she hops on the elevator. Whew! Such a highlight from the whole event! 

Day two was all about our breakout sessions that we chose when registering for the conference. I was super excited to learn about beauty tips from makeup pros, all about html coding and whatnot (totally boring but something I needed to learn), and hearing from other awesome people like Katia Beauchamp, Birchbox co-founder. 

Lunch that day was amazing, to say the least. We were able to chat with Barbie insiders, and learn about the icon herself-her history, her importance, and how she can bring out the best imagination in our little ones! Plus, we got some pretty awesome swag. My plan was to save it all for Christmas for Ella, but really, I was way too excited to play with it myself, so she had some nice surprises waiting for her when when she woke up Saturday morning! 

(that beautiful blonde in the pic, who could be Barbie herself, is my dear friend Tera. She has such a genuine heart and soul, and is obviously gorgeous! And has a fab shoe collection!)

The rest of the day was spent in more breakout sessions and of course receiving the coveted swag bag! 

What I thought was the most important pieces of information were the following, including some beauty tips too: (and really, some of these can be applied to any aspect of your life, no matter what you do):

1. Connect with other bloggers. Essentially-network. Whether you are a blogger or not, it is in your best interest to connect and network. Seasoned fashion blogger BryanBoy shared this bit of information with us. It’s funny because this is something so simple, but so difficult to do. I can’t tell you how many times I have wanted to do something but it would require other bloggers, and I have not reached out for fear that they will say no. Who cares? The worst they can say is no, right? It helps us all as a blogging community if we all support and connect with each other!

2. Create easy user experience. Mostly all of the “grandma and grandpa” bloggers (as BryanBoy called them) said its tough for readers when they have to “click here to read more” or click on this, then this, then this, just to read the article or blog post. Keep it simple! 

3. I am slowly but surely learning this: understand you have a brand. Don’t just hop on what everyone else is doing. (this can totally be applied to everyone). I wouldn’t consider myself a follower, I can be a leader at times, but I can also be quick to hop on a trend bandwagon. I am my own brand, and I need to realize that! 

4. Polite tenacity. I LOVE this. Laura from The New Potato coined that term. You’re going to get forgotten about- it’s your job to follow up. Plain and simple, right? I need to remember this definitely for my blog, but I can also apply it to my personal life now while I am going through job interviews….polite tenacity, people!

5. Just like friends, “the right 100,000 is better than the wrong million.” As easy as it is to fall in the “I only have x amount of followers and they have z amount of followers…why, why why?!?!” you have to remember its not about how many, but the quality of your followers. Make sense? Sort of quality not quantity. It was also mentioned how some people buy followers- as in they hire people that run ghost accounts on different social media channels in order to make their readership look larger. Crappy, right? I am perfectly content right now with my 458 followers! 

6. When purchasing foundation, get a shade darker-if applied correctly by buffing it will even out. You can use a kabuki brush for this. 

7. Makeup sponges are no good for applying makeup. They absorb more than what goes on your skin!

8. If you are going for a “dewy” look, only apply powder down the center of your face!

9. You can use foundation as your concealer (instead of buying separate concealer). It’s matches your foundation so it will work just fine- just use a smaller concealer brush!

10. Lastly, I said it in my first recap but I will say it again: it’s cool to be nice. 

Whew! What a lot! And that isn’t even half of what I learned! This was really one of the best experiences of my life and I totally can’t wait to attend again next year. I would love to be able to attend Lucky FABB West in April, but that just might be a little too far out of my price range! 

Now if I could just find a place to put all of my awesome swag that I got, I will be good to go. To say I am blessed is certainly an understatement! Excited to try all of my gifts! 

Stay tuned over the next few weeks for reviews/how I style products and pieces from my SnapSac tote! 

Head on over to see my girl Tera Rae Stephens– she is having an awesome hair product giveaway- gives you amazing volume! Check it out! 




  1. Carly
    October 31, 2013 / 6:29 pm

    Love this, I learned SO much from lucky fabb west! Great new info here!

  2. Ashley Brooke
    November 1, 2013 / 2:26 am

    I really wish I could have attended! Hopefully next year. Love the "polite tenacity" concept- I need to work on that too!

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