10.17.2014

Hear Our Stories. Share Yours. #BCAstrength

Sadly, I think it's safe to say that breast cancer has touched just about all of our lives in one way or another, whether it be a family member, a friend, a co worker, whether they had a scare, battled breast cancer, lost their life, or overcame it. It's scary to think how many of us have been impacted by this scary disease.

I feel like it is so important, that there should be more than just a month dedicated to raising funds for research, prevention and treatment. I know that people work 24/7/365, but it deserves even more than that, if that's even possible.

On the same note though, it's so overwhelming-in a good way- to see how much Breast Cancer Awareness month has grown over the years. So many people, businesses, companies donate so much time and money to help put an end to breast cancer.

This month, all of the brands of the Estee Lauder companies are taking part in the Estee Lauder Breast Cancer Awareness campaign: Hear Our Stories. Share Yours. The goal is to defeat breast cancer through education and research. Check out this year's stories of intimate exchanges between relatable families about their breast cancer journeys....


A lot of wonderful companies are joining in the fight against Breast Cancer and selling Pink Ribbon Products






La Mer The Hand Treatment Lotion: for every purchase, La Mer with donate a portion of the proceeds to the Breast Cancer Research Foundation

Coach Poppy EDP Spray: 20% of the retail price will be donated to the Breast Cancer Research Foundation

Clinique Great Skin Great Cause: for every purchase, Clinique will donate $10.

Donna Karan Cashmere Mist Rollerballs: 20% of the suggested retail price will be donated.

Clinique Pink with a Purpose Long Lasting Lipstick: For every purchase of the limited edition pink shade (with a mini pink cosmetic bag) they will donate $3.00

Smashbox BCA Be Legendary Lipgloss: $5 from each purchase is being donate to BCRF

Origins Drink Up Hydrating Lip Balm: with the purchase of this limited edition color, Origins will donate $3.50 to BCRF.

Pretty great products, right? On top of the awesome donations these companies are giving, the Estee Lauder Companies will donate $1 toward education and medical research, up to a maximum donation of $22,000, to BCRF for every uplifting message or photo shared on Instagram or Twitter that includes #BCAstrength! Easy, right? So even if you don't get the chance to make a purchase you can do your part by posting on instagram and/or twitter using the hashtag #BCAstrength

Just so you realize the impact, over the past two decades, The BCA Campaign has raised more than $53 million to support global research, education and medical services; with nearly $42 million funding 166 BCRF research projects worldwide. You guys, that is insane!  Let's keep the momentum going, shall we?

Shop, grab a new shade of lipstick, watch the video, share it, and post away on social media with the hashtag #BCAstrength!
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